{"product_id":"anua-rice-enzyme-brightening-cleansing-powder-40g","title":"Anua Rice Enzyme Brightening Cleansing Powder 40g","description":"\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6a17f2df-c610-490a-846b-7f87bffc66b2-5\" data-turn-id-container=\"request-WEB:6a17f2df-c610-490a-846b-7f87bffc66b2-5\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"708c22c4-c513-4b66-ba76-49e9ec759df9\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"26\" data-end=\"431\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\" role=\"button\" tabindex=\"0\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAnua Rice Enzyme Brightening Cleansing Powder\u003c\/span\u003e\u003c\/span\u003e is a Korean powder cleanser designed to gently cleanse, exfoliate, and brighten the skin. The water-activated enzyme powder transforms into a soft foam or paste that helps remove impurities, dead skin cells, and excess oil without overly stripping the skin. It can also be used as a wash-off mask for additional brightening care. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1u1oetc\" data-start=\"433\" data-end=\"451\"\u003eSynonym Names\u003c\/h2\u003e\n\u003cul data-start=\"452\" data-end=\"603\"\u003e\n\u003cli data-section-id=\"16tlwya\" data-start=\"452\" data-end=\"478\"\u003eEnzyme Powder Cleanser\u003c\/li\u003e\n\u003cli data-section-id=\"10w3zcn\" data-start=\"479\" data-end=\"506\"\u003eBrightening Powder Wash\u003c\/li\u003e\n\u003cli data-section-id=\"1jx6eb3\" data-start=\"507\" data-end=\"531\"\u003eRice Powder Cleanser\u003c\/li\u003e\n\u003cli data-section-id=\"1nmgkfr\" data-start=\"532\" data-end=\"561\"\u003eExfoliating Facial Powder\u003c\/li\u003e\n\u003cli data-section-id=\"1mlc6ys\" data-start=\"562\" data-end=\"582\"\u003eEnzyme Face Wash\u003c\/li\u003e\n\u003cli data-section-id=\"15ofxh4\" data-start=\"583\" data-end=\"603\"\u003eRice Enzyme Wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"12eubv9\" data-start=\"605\" data-end=\"626\"\u003eType of Cleanser\u003c\/h2\u003e\n\u003cul data-start=\"627\" data-end=\"715\"\u003e\n\u003cli data-section-id=\"16tlwya\" data-start=\"627\" data-end=\"653\"\u003eEnzyme Powder Cleanser\u003c\/li\u003e\n\u003cli data-section-id=\"aw65y4\" data-start=\"654\" data-end=\"685\"\u003eGentle Exfoliating Cleanser\u003c\/li\u003e\n\u003cli data-section-id=\"13gkf6i\" data-start=\"686\" data-end=\"715\"\u003eWash-Off Brightening Mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"14h1750\" data-start=\"717\" data-end=\"737\"\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul data-start=\"738\" data-end=\"967\"\u003e\n\u003cli data-section-id=\"1i0qudq\" data-start=\"738\" data-end=\"753\"\u003eRice Powder\u003c\/li\u003e\n\u003cli data-section-id=\"n7ng67\" data-start=\"754\" data-end=\"773\"\u003eRice Bran Water\u003c\/li\u003e\n\u003cli data-section-id=\"1spoyrz\" data-start=\"774\" data-end=\"791\"\u003ePapain Enzyme\u003c\/li\u003e\n\u003cli data-section-id=\"p7rpab\" data-start=\"792\" data-end=\"811\"\u003eProtease Enzyme\u003c\/li\u003e\n\u003cli data-section-id=\"akq73a\" data-start=\"812\" data-end=\"829\"\u003eAlpha-Arbutin\u003c\/li\u003e\n\u003cli data-section-id=\"1urv6g6\" data-start=\"830\" data-end=\"845\"\u003eCeramide NP\u003c\/li\u003e\n\u003cli data-section-id=\"1kh65up\" data-start=\"846\" data-end=\"875\"\u003eAscorbic Acid (Vitamin C)\u003c\/li\u003e\n\u003cli data-section-id=\"14sfhpt\" data-start=\"876\" data-end=\"891\"\u003eKaolin Clay\u003c\/li\u003e\n\u003cli data-section-id=\"lald07\" data-start=\"892\" data-end=\"907\"\u003eLactic Acid\u003c\/li\u003e\n\u003cli data-section-id=\"1xm0gjx\" data-start=\"908\" data-end=\"925\"\u003eTartaric Acid\u003c\/li\u003e\n\u003cli data-section-id=\"q8zc1m\" data-start=\"926\" data-end=\"939\"\u003eAllantoin\u003c\/li\u003e\n\u003cli data-section-id=\"k29w94\" data-start=\"940\" data-end=\"967\"\u003eHydrolyzed Rice Protein\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"969\" data-end=\"1006\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"33fg5d\" data-start=\"1008\" data-end=\"1021\"\u003eBenefits\u003c\/h2\u003e\n\u003cul data-start=\"1022\" data-end=\"1318\"\u003e\n\u003cli data-section-id=\"3xak9l\" data-start=\"1022\" data-end=\"1059\"\u003eGently exfoliates dead skin cells\u003c\/li\u003e\n\u003cli data-section-id=\"kxu31j\" data-start=\"1060\" data-end=\"1096\"\u003eHelps brighten dull-looking skin\u003c\/li\u003e\n\u003cli data-section-id=\"7trd3d\" data-start=\"1097\" data-end=\"1130\"\u003eCleanses pores and excess oil\u003c\/li\u003e\n\u003cli data-section-id=\"1f3y75q\" data-start=\"1131\" data-end=\"1161\"\u003eSmooths rough skin texture\u003c\/li\u003e\n\u003cli data-section-id=\"1bkaios\" data-start=\"1162\" data-end=\"1196\"\u003eHelps improve uneven skin tone\u003c\/li\u003e\n\u003cli data-section-id=\"ftee9a\" data-start=\"1197\" data-end=\"1241\"\u003eSupports the skin barrier with ceramides\u003c\/li\u003e\n\u003cli data-section-id=\"gy47vq\" data-start=\"1242\" data-end=\"1276\"\u003eLeaves skin soft and refreshed\u003c\/li\u003e\n\u003cli data-section-id=\"1iy5v21\" data-start=\"1277\" data-end=\"1318\"\u003eCan be used as both cleanser and mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1320\" data-end=\"1357\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"1ibla8k\" data-start=\"1359\" data-end=\"1380\"\u003eHow Does It Work\u003c\/h2\u003e\n\u003cp data-start=\"1381\" data-end=\"1716\"\u003eThe powder activates with water to create a foam or paste. Enzymes like papain and protease help dissolve dead skin cells and impurities, while rice-derived ingredients help hydrate and brighten the skin. Mild exfoliating acids and kaolin clay assist in refining texture and reducing excess sebum. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"llbdrn\" data-start=\"1718\" data-end=\"1746\"\u003eWhy Choose This Product\u003c\/h2\u003e\n\u003cul data-start=\"1747\" data-end=\"2017\"\u003e\n\u003cli data-section-id=\"b4jjrg\" data-start=\"1747\" data-end=\"1782\"\u003eMulti-purpose cleanser and mask\u003c\/li\u003e\n\u003cli data-section-id=\"ywxerv\" data-start=\"1783\" data-end=\"1830\"\u003eGentle exfoliation compared to harsh scrubs\u003c\/li\u003e\n\u003cli data-section-id=\"1s1ypdx\" data-start=\"1831\" data-end=\"1877\"\u003eContains skin-barrier-supporting ceramides\u003c\/li\u003e\n\u003cli data-section-id=\"5nh6te\" data-start=\"1878\" data-end=\"1911\"\u003eTravel-friendly powder format\u003c\/li\u003e\n\u003cli data-section-id=\"1dctmwg\" data-start=\"1912\" data-end=\"1955\"\u003eHelps cleanse without excessive dryness\u003c\/li\u003e\n\u003cli data-section-id=\"1l821g5\" data-start=\"1956\" data-end=\"2017\"\u003ePopular Korean skincare product for glow-focused routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2019\" data-end=\"2056\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"8vuxrj\" data-start=\"2058\" data-end=\"2075\"\u003eSuitable For\u003c\/h2\u003e\n\u003cul data-start=\"2076\" data-end=\"2198\"\u003e\n\u003cli data-section-id=\"jsj5wu\" data-start=\"2076\" data-end=\"2096\"\u003eCombination skin\u003c\/li\u003e\n\u003cli data-section-id=\"1bmvrqc\" data-start=\"2097\" data-end=\"2110\"\u003eOily skin\u003c\/li\u003e\n\u003cli data-section-id=\"12jkmec\" data-start=\"2111\" data-end=\"2126\"\u003eNormal skin\u003c\/li\u003e\n\u003cli data-section-id=\"4b3sau\" data-start=\"2127\" data-end=\"2140\"\u003eDull skin\u003c\/li\u003e\n\u003cli data-section-id=\"jceqq4\" data-start=\"2141\" data-end=\"2158\"\u003eTextured skin\u003c\/li\u003e\n\u003cli data-section-id=\"1q29g8l\" data-start=\"2159\" data-end=\"2178\"\u003eAcne-prone skin\u003c\/li\u003e\n\u003cli data-section-id=\"10p6w9l\" data-start=\"2179\" data-end=\"2198\"\u003eMost skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2200\" data-end=\"2357\"\u003ePeople with highly sensitive or compromised skin barriers should patch test first due to exfoliating enzymes and acids. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1m3q03x\" data-start=\"2359\" data-end=\"2374\"\u003eHow To Use\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1188hyl\" data-start=\"2376\" data-end=\"2401\"\u003eAs a Daily Cleanser\u003c\/h3\u003e\n\u003col data-start=\"2402\" data-end=\"2612\"\u003e\n\u003cli data-section-id=\"4ptruh\" data-start=\"2402\" data-end=\"2431\"\u003eWet your hands and face.\u003c\/li\u003e\n\u003cli data-section-id=\"1faaghl\" data-start=\"2432\" data-end=\"2486\"\u003eDispense a small amount of powder into your palm.\u003c\/li\u003e\n\u003cli data-section-id=\"4io9rs\" data-start=\"2487\" data-end=\"2534\"\u003eAdd water and rub to create foam or paste.\u003c\/li\u003e\n\u003cli data-section-id=\"a7e7an\" data-start=\"2535\" data-end=\"2569\"\u003eGently massage onto the skin.\u003c\/li\u003e\n\u003cli data-section-id=\"lrvue3\" data-start=\"2570\" data-end=\"2612\"\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-section-id=\"w4bazy\" data-start=\"2614\" data-end=\"2638\"\u003eAs a Wash-Off Mask\u003c\/h3\u003e\n\u003col data-start=\"2639\" data-end=\"2779\"\u003e\n\u003cli data-section-id=\"16oj229\" data-start=\"2639\" data-end=\"2690\"\u003eMix powder with water to form a thicker paste.\u003c\/li\u003e\n\u003cli data-section-id=\"z85psd\" data-start=\"2691\" data-end=\"2721\"\u003eApply evenly to the face.\u003c\/li\u003e\n\u003cli data-section-id=\"14f03fj\" data-start=\"2722\" data-end=\"2752\"\u003eLeave on for 3–5 minutes.\u003c\/li\u003e\n\u003cli data-section-id=\"1puqczg\" data-start=\"2753\" data-end=\"2779\"\u003eRinse off thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2781\" data-end=\"2818\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"jy1sxd\" data-start=\"2820\" data-end=\"2852\"\u003eRecommended Usage Frequency\u003c\/h2\u003e\n\u003cul data-start=\"2853\" data-end=\"3018\"\u003e\n\u003cli data-section-id=\"1f3dtoa\" data-start=\"2853\" data-end=\"2892\"\u003e2–4 times weekly for sensitive skin\u003c\/li\u003e\n\u003cli data-section-id=\"1lu8rm\" data-start=\"2893\" data-end=\"2931\"\u003eOnce daily for tolerant skin types\u003c\/li\u003e\n\u003cli data-section-id=\"1rdhz50\" data-start=\"2932\" data-end=\"3018\"\u003e1–2 times weekly if already using strong exfoliants, retinoids, or acne treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"shsdh6\" data-start=\"3020\" data-end=\"3036\"\u003ePrecautions\u003c\/h2\u003e\n\u003cul data-start=\"3037\" data-end=\"3281\"\u003e\n\u003cli data-section-id=\"14fmb2w\" data-start=\"3037\" data-end=\"3071\"\u003eAvoid direct contact with eyes\u003c\/li\u003e\n\u003cli data-section-id=\"y9hbly\" data-start=\"3072\" data-end=\"3108\"\u003eUse sunscreen during daytime use\u003c\/li\u003e\n\u003cli data-section-id=\"14xlunm\" data-start=\"3109\" data-end=\"3164\"\u003eDo not over-exfoliate with multiple active products\u003c\/li\u003e\n\u003cli data-section-id=\"htegfk\" data-start=\"3165\" data-end=\"3196\"\u003ePatch test before first use\u003c\/li\u003e\n\u003cli data-section-id=\"12w5vpj\" data-start=\"3197\" data-end=\"3240\"\u003eAvoid using on broken or irritated skin\u003c\/li\u003e\n\u003cli data-section-id=\"1tx0058\" data-start=\"3241\" data-end=\"3281\"\u003eStop use if severe irritation occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3283\" data-end=\"3320\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"owdcqi\" data-start=\"3322\" data-end=\"3339\"\u003eSide Effects\u003c\/h2\u003e\n\u003cp data-start=\"3340\" data-end=\"3376\"\u003ePossible side effects may include:\u003c\/p\u003e\n\u003cul data-start=\"3377\" data-end=\"3548\"\u003e\n\u003cli data-section-id=\"1ty3134\" data-start=\"3377\" data-end=\"3393\"\u003eMild dryness\u003c\/li\u003e\n\u003cli data-section-id=\"yv838m\" data-start=\"3394\" data-end=\"3416\"\u003eTingling sensation\u003c\/li\u003e\n\u003cli data-section-id=\"srggq8\" data-start=\"3417\" data-end=\"3428\"\u003eRedness\u003c\/li\u003e\n\u003cli data-section-id=\"jowx5h\" data-start=\"3429\" data-end=\"3461\"\u003eIrritation in sensitive skin\u003c\/li\u003e\n\u003cli data-section-id=\"17gcn1g\" data-start=\"3462\" data-end=\"3505\"\u003eOver-exfoliation if used too frequently\u003c\/li\u003e\n\u003cli data-section-id=\"t5n94m\" data-start=\"3506\" data-end=\"3548\"\u003eRare allergic reactions or small bumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3550\" data-end=\"3685\"\u003eSome users online reported dryness or irritation, while others found it gentle and non-stripping. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"18zskhc\" data-start=\"3687\" data-end=\"3714\"\u003eAdditional Information\u003c\/h2\u003e\n\u003cul data-start=\"3715\" data-end=\"3947\"\u003e\n\u003cli data-section-id=\"1o93rec\" data-start=\"3715\" data-end=\"3757\"\u003ePowder format offers longer shelf life\u003c\/li\u003e\n\u003cli data-section-id=\"1bjccl9\" data-start=\"3758\" data-end=\"3800\"\u003ePortable and travel-friendly packaging\u003c\/li\u003e\n\u003cli data-section-id=\"88wi5d\" data-start=\"3801\" data-end=\"3854\"\u003eCan create a gooey “mask-like” texture with water\u003c\/li\u003e\n\u003cli data-section-id=\"1qqd3ev\" data-start=\"3855\" data-end=\"3876\"\u003eNon-heavy formula\u003c\/li\u003e\n\u003cli data-section-id=\"1yeia2e\" data-start=\"3877\" data-end=\"3924\"\u003eSuitable for glow-focused skincare routines\u003c\/li\u003e\n\u003cli data-section-id=\"1a0fw1d\" data-start=\"3925\" data-end=\"3947\"\u003e40g packaging size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3949\" data-end=\"3988\"\u003e \u003c\/p\u003e\n\u003ch2 data-section-id=\"w36ijk\" data-start=\"3990\" data-end=\"3999\"\u003eFAQs\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1q5jbv9\" data-start=\"4001\" data-end=\"4040\"\u003eDoes this cleanser brighten skin?\u003c\/h3\u003e\n\u003cp data-start=\"4041\" data-end=\"4200\"\u003eIt helps improve dullness and uneven tone using rice extracts, enzymes, and brightening ingredients like alpha-arbutin. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1kyq209\" data-start=\"4202\" data-end=\"4243\"\u003eIs it suitable for acne-prone skin?\u003c\/h3\u003e\n\u003cp data-start=\"4244\" data-end=\"4386\"\u003eMany acne-prone users use it for gentle exfoliation and oil control, though results vary by skin type. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1f0wc41\" data-start=\"4388\" data-end=\"4415\"\u003eCan it be used daily?\u003c\/h3\u003e\n\u003cp data-start=\"4416\" data-end=\"4573\"\u003eSome users use it daily, but people using retinoids or strong exfoliants may prefer limiting use to 1–3 times weekly. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"142cgu\" data-start=\"4575\" data-end=\"4625\"\u003eWhy does the texture become sticky or gooey?\u003c\/h3\u003e\n\u003cp data-start=\"4626\" data-end=\"4752\"\u003eThe formula is designed to create a stretchy, mask-like texture when mixed with water. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1t0f9k7\" data-start=\"4754\" data-end=\"4794\"\u003eIs it suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp data-start=\"4795\" data-end=\"4960\"\u003eIt may suit some sensitive skin users, but patch testing is recommended because enzyme exfoliants can still cause irritation. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"4962\" data-end=\"4977\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"4978\" data-end=\"5307\"\u003eThis information is for educational purposes only and should not replace professional dermatological advice. Product formulations may change over time, so always check the official packaging and ingredient list before use. Discontinue use if irritation or allergic reactions occur and consult a healthcare professional if needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":51145258795314,"sku":"OANUREBCP40","price":5.82,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/0796\/9972\/files\/61l6M_6ZJ-L._AC_SL1000.jpg?v=1778480899","url":"https:\/\/kw.getkuwa.com\/ar\/products\/anua-rice-enzyme-brightening-cleansing-powder-40g","provider":"Kuwa Supplements - Kuwait","version":"1.0","type":"link"}